Author: Michal Szymanski
What are web push notifications?
A web push notification is a small rectangular message that is displayed to the recipient in the corner of the computer screen or smartphone via a web browser.
What's important is that, these messages appear even when the user is not using the app or website!
These notifications do not need an email address or any personal information.
This makes web push notifications extremely effective.
How exactly does it look like?
A push notification contains the following elements:
URL address (link)
Icon or small image
How effective are they?
Very effective. According to our statistics, they are actually much more effective than emails.
How exactly does it work?
Web push notifications are handled via a web browser used by your recipient. This means that your campaigns will be delivered right away when you click the "Submit" button and you do not have to worry about any so-called cookies, or anti-spam filters or software blocking the display of your notifications.
In addition, as in the case of the newsletter, web push messages are displayed only to recipients who have agreed to receive them. The subscriber chooses which sites he wants to receive notifications from. This means that the offers he receives are likely to match his needs or interests.
To cancel the subscription, all the user has to do is change the settings in their web browser, which means that there is no threat from spammers in this channel. If the recipient does not sign up for notifications on their own, they will simply not receive them.
What does the subscription process look like?
It is very easy. When a user enters the site, a notification pops up asking for subscriptions.
They do not have to provide their e-mail or any other personal data. It's enough that they click the button.
This simplicity is one of the reasons for the extreme effectiveness of push notifications.
In the case of our website (mdbootstrap.com), the number of subscriptions for web notifications is 16 times greater than the number of subscriptions to the newsletter.
In the next lesson you will learn how to implement web push notifications on your website.
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