Performance

Author: Filip Kapusta

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When we send push notifications, a best practice is to keep a track of their click rate. BrandFlow allows us to analyze views and clicks via its Push Performance feature.

Using the Push Performance feature

  1. In BrandFlow navigate to Push Notifications/Performance
  2. You'll see the Notifications Performance Chart - it represents activity from all of your push notifications.
  3. Next to the chart you'll find the total number of clicks, average clicks per notification and percentage change.
  4. In the table below that, you can see the list of notifications you sent. Under the notification title, you can check the specific List and Target.
  5. You can also explore the data and compare single-notification performance indicators like views, clicks, and click-thru-rate.
  6. To define a performance time range, use the dropdown menu in top-right corner or choose custom time range via the Time Picker input next to it.

Note

When displaying performance within one day time range - BrandFlow will show it on an hourly basis.


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About the author

User avatar
Filip Kapusta
Digital Marketing Analyst at Material Design for Bootstrap. Moviemaniac and content marketing explorer. Follows tons of blogs and mediums, reads case studies and writes angry comments. Sometimes goes outside.
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